Lululemon Athletica hosted a one-day Sweatlife festival on 22 July at London's Tobacco Dock, inviting guests to combine sweat sessions with personal development.
Food Network is celebrating the launch of new show Bakers vs Fakers by opening the UK's first 'Fakery' in London.
Shopping centre Westfield Stratford City and Westfield London have teamed up with Bompas & Parr to stage a multi-sensory 'Future Forest' experience.
O2, Live Nation and Academy Music Group have announced a renewal of their alliance for O2 Academy venues, which will include a focus on customer experiences.
Event has teamed up with London & Partners, the city's official promotional company, to assess the value of experiential to the capital.
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The BBC has announced the launch of its latest music festival, The Biggest Weekend, which will take place across four sites in the UK across four days.
Automotive brand Honda is staging a pop-up food and music experience as part of its Civic Tour, an annual music festival taking place across North America.
NBCUniversal TV channel Syfy is offering fans a taste of Texas BBQ and the supernatural with tastings from a themed food truck at this year's Film & Comic...
William Grant & Sons whisky liqueur brand Drambuie is bringing back its The Brass and Crimson tour this year, celebrating the modern interpretations of...
Kim Myhre leaving FreemanXP, an immersive horror house from Warner Bros, an ice cream bus from Fuller's Kitchen, Panasonic's #HairytTales tour and a sushi-themed...
Regent Street's Summer Streets Festival is set to feature a number of experiences from fitness and retail brands.
Gin brand Hayman's and bakery company B Bakery are bringing back their afternoon tea bus tours with a new 'Sushi and Gin' theme.
Gin brand Sipsmith is set to create a secret terrace on a London rooftop next month, inviting guests to enjoy a unique pub picnic.
Mouthwash brand CB12, part of the Virgo Health group, took over London's streets with a team of 'Bubbleheads' to crown London as the bad breath capital...
Mobile network brand EE is launching a 4GEE Community Cinema Club, in partnership with BAFTA, a film series which aims to bring outdoor cinema experiences...