Event TV: Saclà creates surprise opera in pizzeria

Pesto brand Saclà surprised diners at Firezza in Soho this week with an opera performance, in a bid to showcase the brand's Italian heritage.

Event TV: Saclà stages surprise opera in pizzeria
Event TV: Saclà stages surprise opera in pizzeria

Saclâ placed opera singers, disguised as pizzeria waiters, in the London Soho branch of Firezza restaurant to surprise diners with a musical stunt. The apparently ordinary waiters suddenly burst into song, beginning with an operatic sing off between two performers. 

The first song to be performed was Largo Al Factotum from Rossini’s The Barber of Seville, before changing to Habanera from Bizet’s 1875 opera Carmen. The experience reached its climax as a passing nun joined the trio and broke out into a rendition of Mozart’s Queen of the Night, diners were treated to a finale featuring all four singers performing The Anvil Chorus from Verdi's 1853 opera Il Trovatore.

Clare Blampied, managing director of Saclà UK, said: "Sacla’ products make food sing and bring real Italian passion to the table, so when we served up a slice of Italian emotion to guests during a busy lunchtime at a London pizzeria, we gave them a real taste of Italy."

More: Restaurant chain Bill's launched its 'Summer of Music' programme in June, inviting diners to a series of outdoor gigs. Earlier this month, Selfridges announced it would be staging a number of music performances as part of its 'Music Matters' campaign.

For your daily hit of news from the brand experience community, weekly brand updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1

Comment below to let us know what you think.



Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs